When consulting with small businesses and arts organizations about brand identity and messaging, design is always part of the picture. Developing effective marketing pieces to help excite and inspire audiences is vital to an organization’s success. Designing campaigns for concert seasons, or creating posters and book covers, the work strives to convey the feel and flavor of what an organization wishes to communicate to their patrons. The right mix is a blend of being utilitarian and delightful, requiring we organize the essential message succinctly and also in a visually stunning way. My goal is always to create pieces that are bright and memorable. I often work with arts organizations and small businesses, and the Festivals with whom I do Operations, as well. In each project, it’s a joy to bring an idea to visual life for an audience.
Cherry Blossom Festival / Poster
Finish Strong / Personalized Wine Bottle Label
USA National Harp Competition / Poster and advertising campaign design
Fenix de los Ingenios / Music ensemble logo design and poster
University of Michigan Leaders for Life / Illustration
Fight for the Night University of Michigan Pep Rally / Logo design
Go Blue Campaign University of Michigan Pep Rally sponsored by Adidas / logo, campaign, and t-shirt design
Bay View Music Festival / Season brochure
Bay View Music Festival / Fold-out season calendar
Nation Beat Music Tour / Promotional piece
Nation Beat Music / Tour Program
Nation Beat Music / Tour Program
Nation Beat Music / Tour Program
Maracatu New York / Logo and t-shirt design
University of Michigan Men’s Glee Club / Book cover
University of Michigan Men’s Glee Club / DVD cover
University of Michigan Men’s Glee Club / DVD label
University of Michigan Men’s Glee Club / Book Cover
University of Michigan Men’s Glee Club / Songbook CD label
University of Michigan Men’s Glee Club / CD cover
University of Michigan Men’s Glee Club / Historic Songbook CD label
University of Michigan Men’s Glee Club International Tour / Program design
University of Michigan Men’s Glee Club International Tour / Program design
University of Michigan Men’s Glee Club / Vintage design
University of Michigan Men’s Glee Club / Vintage t-shirt design
University of Michigan Men’s Glee Club / Street pole banners
University of Michigan Men’s Glee Club / Street pole banners, Pete points out himself in the vintage photo
Houston Grand Opera / Fundraising Campaign invitation
Houston Grand Opera / Development campaign postcard
Houston Grand Opera / Fundraising campaign collateral
Houston Grand Opera / Fundraising Campaign brochure
University of Maryland Icons / Program brochure
University of Maryland Icons / Program brochure
University of Maryland Icons / Program brochure
University of Maryland Icons / Program brochure
Megan Landfair, Harpist / Website design
Tres Jolie Studios / Business cards
Bloomington Playwrights Project / Chicks with Dicks production poster
Glass Mountain Music / Artwork design
Find Festival Jobs / Company logo
Sydney Halonen / Graduation announcement
Houston Grand Opera / Postcard
Houston Grand Opera / Artistic Director hosted donor event postcard
Encore Vocal Arts / Season poster series
Encore Vocal Arts / Season poster series
Kinsey Institute / Fundraising event invitation
Father’s Day Card
Bloomington Playwrights Project / Poster design
Inkster Kids Health Fair / Logo design
Luna Festival Bloomington / Poster
Luna Festival Bloomington / Highway billboard design
Luna Festival Bloomington / T-shirt
Encore Vocal Arts / Poster Set
Bay View Music Festival / Season brochure
Bay View Music Festival / Season brochure
Copernicus Deli / Gift certificate
University of Indiana Art Museum / Exhibit pamphlet
Save Michigan Campaign / Poster
Fenix de los Ingenios / Website Design
Inter-Cooperative Council / Annual Report
Bay View Music Festival / Season brochure
Bay View Music Festival / Fold-out season calendar
Luna Festival / Poster
Utah Arts Festival / CD cover
Bay View Music Festival / Season Brochure
Bay View Music Festival / Chamber Music Program recruitment poster
Buskirk Chumley Theater / Volunteer Program brochure
University of Maryland Center for International Development and Conflict Management / Recruitment Poster
Indiana Graduate School of Public and Environmental Affairs Program / Auction and Gala
Dogma Boutique Pet Supply Store / Holiday treats label
University of Michigan / Seussical student production poster
University of Michigan Men’s Glee Club / Concert poster
Shields and Company Inc. / Website design
Finish Strong / Personalized Wine Bottle Label
SARAH ROFFMAN 